What is the purpose of podcasting? Great question! Here are some of the top reasons why this medium is rapidly becoming a preferred way customers and potential clients connect with businesses and organizations.

  • Listeners often become valuable customers
  • Creates superior brand recognition
  • Develop a unique relationship with your listeners
  • Immediate, portable and easy to listen repeatedly
  • Sets your business apart from competitors

In the statistics below, you can see

Here are some current statistics to support these points:

  • North Americans listen to podcasts more than most other countries (Edison Research)
    Canada – 37%
    United States – 37%
    Australia – 26%
    Germany – 16%
    South Africa – (10%)
  • The BBC reports that organizations with branded podcasts saw
    89% higher awareness
    57% higher brand consideration
    24% higher brand favorability
    14% higher purchase intent
    12% higher memory encoding than other forms of content
    16% higher engagement
  • 35% of Canada’s podcast listeners are between 18 and 34 years old. 41% are aged 35 to 54 years old, and one-fourth are over 55 years old. (Edison Research)
  • 81% of podcast listeners catch up on their podcasts while at home. 40% reported also listening in their car. (Edison Research)

Podcast Starter Package

How do I make a podcast? All of the information, pro tips, links, and how to information to get that podcast started is right here. This package includes the 10 essential steps to create a podcast, detailed instructions on how to make your creation sound professional right away and get your guests ready to shine.

Podbean Referral from DrewVOX