What is the purpose of podcasting? Great question! Here are some of the top reasons why this medium is rapidly becoming a preferred way customers and potential clients connect with businesses and organizations.

  • Listeners often become valuable customers
  • Creates superior brand recognition
  • Develop a unique relationship with your listeners
  • Immediate, portable and easy to listen repeatedly
  • Sets your business apart from competitors

In the statistics below, you can see

Here are some current statistics to support these points:

  • North Americans listen to podcasts more than most other countries (Edison Research)
    Canada – 37%
    United States – 37%
    Australia – 26%
    Germany – 16%
    South Africa – (10%)
  • The BBC reports that organizations with branded podcasts saw
    89% higher awareness
    57% higher brand consideration
    24% higher brand favorability
    14% higher purchase intent
    12% higher memory encoding than other forms of content
    16% higher engagement
  • 35% of Canada’s podcast listeners are between 18 and 34 years old. 41% are aged 35 to 54 years old, and one-fourth are over 55 years old. (Edison Research)
  • 81% of podcast listeners catch up on their podcasts while at home. 40% reported also listening in their car. (Edison Research)
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Consultation with Drew

Podcast Starter Package
$30

How do I make a podcast? All of the information, pro tips, links, and how to information to get that podcast started is right here. This package includes the 10 essential steps to create a podcast, detailed instructions on how to make your creation sound professional right away and get your guests ready to shine.

Podcast Launch Package
$500

â–ª Session 1: 60min. Podcast Planning/Strategy
â–ª Session 2: Recording Hardware & Software Setup/Config/Testing
â–ª Session 3: On-line Podcast Set Up
â–ª Extra Goodies (documents):
Best recording practices checklists
Grow your podcast
Make money with your podcast
Pro podcast tips

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Podcast Audit

The audit consists of a preliminary 1 hour call to discuss your existing setup, production & post-production procedures, hardware, software and answer your questions. The second step is an in-depth analysis of your podcast with detailed reporting. The final stage is another 1 hour call to present the audit, go over recommendations, suggestions and answer any questions.

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Editing & Post-Production

We offer a full compliment of services, in packages and a-la carte options.

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Consulting/Coaching

Questions? Need advice? Book a consultation today.
Here are some things I can help you with:

â–ª Recording equipment and/or software issues
â–ª Improve host & guest recording practices
â–ª Audio quality improvement
â–ª Podcast directory submissions (to Apple, Google, Stitcher, Spotify etc.)
â–ª Podcast growth
â–ª Podcast monetization
â–ª Any other questions you may have

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Free consultation form podcast services page

Free Consultation

If you have a question about packages, fees or would like to talk before you purchase, book a free 30 minute consultation with me to discuss how I can help.

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